BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated Saudi Arabia fruit and vegetable juice market size at USD 68.87 million in 2022. During the forecast period between 2023 and 2029, Saudi Arabia fruit and vegetable juice market size is to grow at a robust CAGR of 7.89% reaching a value of USD 108.65 million by 2029. Major factor driving the growth of the Saudi Arabia fruit and vegetable juice market is an increasing awareness of the health benefits of natural beverages led to a growing demand for fruit and vegetable juices. Consumers exhibited a preference for organic and natural products, fostering a shift towards healthier options. Also, innovation in flavors and packaging, along with the rising popularity of freshly squeezed juices, contributed to market growth. The introduction of new distribution channels, such as online platforms, also played a significant role in expanding the reach of these products to a wider audience.
Saudi Arabia Fruit and Vegetable Juice Market – Overview
Fruit and vegetable juice refers to the liquid extracted from fresh fruits and vegetables, containing their essential nutrients and flavors. These juices are popular for their refreshing taste and potential health benefits due to their high content of vitamins, minerals, and antioxidants. The juicing process involves crushing or blending the fruits and vegetables, separating the pulp to create a smooth, drinkable consistency. Commercially, fruit and vegetable juices are available in various forms, including 100% pure juice, concentrates, and blends. While they can be a convenient way to consume essential nutrients, it is essential to moderate intake, as some juices may have added sugars and lower fiber content.
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Impact of COVID-19 on Saudi Arabia Fruit and Vegetable Juice Market
The COVID-19 pandemic significantly impacted Saudi Arabia’s fruit and vegetable juice market. With consumers seeking healthier options to boost immunity, the demand for natural and vitamin-rich beverages surged. However, supply chain disruptions and lockdown measures hindered production and distribution, causing temporary shortages and price fluctuations. As cafes and restaurants faced restrictions, retail sales of packaged juices soared. The pandemic accelerated the adoption of e-commerce platforms for juice purchases, changing consumer behavior. Despite challenges, the market witnessed innovation with new product launches emphasizing health benefits. As restrictions eased, the market regained momentum, showing potential for long-term growth in the post-pandemic era.
Saudi Arabia Fruit and Vegetable Juice Market – By Distribution Channel
By distribution channel, Saudi Arabia fruit and vegetable juice market is divided into Supermarkets/Hypermarkets and Convenience Stores segments. The Supermarkets/Hypermarkets segment is a larger distribution channel in the Saudi Arabia fruit and vegetable juice market. These retail outlets offer a wide variety of products and attract a substantial customer base due to their size, selection, and convenience. The Supermarkets/Hypermarkets segment dominates the market, offering consumers easy access to a diverse range of juices, making it the most significant distribution channel for fruit and vegetable juices in the country.
Competitive Landscape
Saudi Arabia fruit and vegetable juice market is fiercely competitive. Major companies in the market include Almarai Company, Al Rabie Saudi Foods Co., Sunbulah Group, Tania Water Company, Binzagr Company, Al Safi Danone Company, National Agricultural Development Company (NADEC), Abdullah Al Othaim Markets Company, Del Monte Saudi Arabia, and Astra Food Company. These companies use various strategies, including increasing investments in their R&D activities, mergers, and acquisitions, joint ventures, collaborations, licensing agreements, and new product and service releases to further strengthen their position in Saudi Arabia fruit and vegetable juice market.
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