BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the United States sports mouthguard market size at USD 51.73 million in 2022. During the forecast period between 2023 and 2029, the United States sports mouthguard market size is projected to grow at a steady CAGR of 6.44% reaching a value of USD 79.44 million by 2029. The booming sports culture in the nation and the high frequency of sports-related oral injuries are key growth drivers for the United States sports mouthguard market. United States sports mouthguard market is also seeing profitable expansion attributed to product innovation and advances brought about by manufacturing firms in the form of durability, flexibility, and improved protection.
United States Sports Mouthguard Market – Overview
A mouthguard, often referred to as a gumshield, mouth protector, or sports guard, is an item that protects the mouth and the mucosa around the teeth to avoid or lessen harm to the lips, jaws, gingiva, and teeth. The shock and stress that will be encountered when participating in a sport are absorbed by mouthguards. Any time the teeth, lips, jaws, or face are struck, the force is dispersed equally, with the mouthguard taking the brunt of it. There are three different kinds of sports mouthguards available on the market: stock mouthguards that are pre-formed and prepared to wear; boil and bite mouthguards, and bespoke mouthguards made by dentists.
United States Sports Mouthguard Market – By Sales Channel
Based on sales channel, the United States sports mouthguard market is segmented into specialty retail stores, multi-retail stores, online stores, and others. The specialty retail stores account for the highest share in the US sports mouthguard market owing to the availability of a wide range of products of different brands. These special sports goods stores offer custom-made mouthguards to match the needs of their customers. However, the online store segment is projected to register the highest CAGR during the forecast period owing to high penetration of e-commerce platforms such as Amazon. The online stores offer products at lower costs, which is attracting consumers.
Impact of COVID-19 on the United States Sports Mouthguard Market
The COVID-19 pandemic had a detrimental effect on the expansion of the US sports mouthguard market. All kinds of sporting activities were postponed or temporarily stopped as a result of the nationwide lockdown restrictions. As a result, there was a dramatic drop in the market for sports mouthguards. Additionally, during the shutdown, brick and mortar businesses were shut, which had a severe effect on mouthguard sales in the United States. However, because more people are turning to online businesses to acquire these items, the market is expected to pick up speed in the post-pandemic phase.
Major companies operating in the United States sports mouthguard market include Shock Doctor, Battle Sports Science, Under Armour, Mueller Sports Medicine, McDavid, Brain-Pad, Sisu, Pro-Tec Athletics, Adidas, and Nike. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.
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