BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated Europe black beer marketsize at USD 5.71 billion in 2022. During the forecast period between 2023 and 2029, BlueWeave expects Europe black beer marketto grow at an impressive CAGR of 9.3% reaching a value of USD 10.63 billion by 2029. Europe black beer market expansion is driven by a rise in the output of microbreweries necessary for black beer production, availability of a wide spectrum of black beers, and a shift in client demands. The growing demand for premium beer is driving industry expansion. The increased spending power of consumers and the surging demand for beverages with natural flavors are driving the popularity of craft beer among gen-x and millennial consumers. Businesses are incorporating natural flavors to boost the flavor of their products. In addition to new launches, the corporations are acquiring premium alcoholic beverage products from other companies to diversify their premium product portfolio. Furthermore, high adoption for dark ale to avoid obesity-related diseases is expected to drive market expansion over the forecast period. Dark ale is brewed in microbreweries, which enhances its distinct flavor and fuels the brewed craft ale market trend. Many local breweries have sprung up over time, fueling the creation of dark ale, which is popular in microbreweries. This, in turn is expected to further boost the expansion of Europe black beer market during period in analysis. However, shortage of raw materials for can manufacturing, health adversities associated with more consumption of alcoholic beverages and high operational costs are expected to hinder the Europe black beer market.
Europe Black Beer Market – Overview
Beer is typically made from four basic ingredients: malted cereal grains, hops, water, and yeast, and is fermented over a certain length of time. Furthermore, flavoring components such as herbs and fruits are used in beer to give it a distinct flavor. There are many diverse types of beers on the market, with ale and lager being the two most popular. Furthermore, Schwarzbier, or black beer, is a dark lager from Germany. It has an opaque black color with traces of chocolate or coffee flavors and has an ABV (alcohol by volume) about 5%. It is comparable to a stout in that it is produced using roasted malt, which gives it a dark color. Additionally, in Germany and the UK, where brewers and beer styles have remained unchanged for generations, there is a growing need for new beer types. Many buyers worldwide believe that craft beer, including black beer, is worth paying a premium for. Therefore, craft breweries and new microbreweries are emerging across Europe to suit the increased demand for unique beer types.
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Europe Black Beer Market – By Product Type
Based on product type, Europe black beer market is divided into Dark Lager, Dark Ale, Brown Porter, and Stout segments. The dark lager segment held the highest market share during the forecast period. Dark lagers are brewed at low temperatures using bottom-fermenting yeast, whereas dark ales are made at high temperatures. The ease with which dark lagers can be produced is predicted to enhance supply. Furthermore, dark lagers are less likely to pollute the environment, encouraging local and international microbreweries to produce more lagers rather than ales. Due to their smoother, sharper, and cleaner taste, black lagers are more popular than other beers. Followed by stout segment is expected to hold the highest market share due to increasing popularity among health conscious consumers. Stout is a fermented dark ale that is often prepared from unmalted barley. It includes flavonoids, an antioxidant that contributes to the drink’s black color. Stout ale contains vitamins, carbohydrates, proteins, antioxidants, and iron, which are believed to prevent blood clots, support muscle growth, and reduce the chance of a heart attack. The manufacturers produce black ale variants that are reduced in calories, fat, and cholesterol. Dark lager’s brewing process is faster and convenient than that of other black beers, such as dark ale or brown porter.
Impact of COVID-19 onEurope Black Beer Market
COVID 19 had a detrimental effect on black beer market due to decreased demand, economic recession, and less activity. In addition, due to the lockdown and travel restrictions imposed to control the spread of the virus, pubs and restaurants were closed, resulting in a fall in hospitality sales. As a result, consumption and government revenue have decreased. As a result, the overall supply of Europe’s black beer market was disrupted. However, as firms gain traction, breweries are witnessing rising demand. Breweries have begun to recover because of lower COVID-19 infections and vaccinations, allowing for a gradual easing of restrictions. The online trade and offline distribution channels improved. The market has gained traction because of changes in legislation, business practices, and consumption patterns, propelling the growth of Europe black beer market.
Competitive Landscape
Major players operating in Europe black beer market include Allagash Brewing Company, Asahi Group Holdings Ltd., Diageo Plc, Dogfish Head Craft Brewery, Erdinger Brewery, Oettinger Brauerei GmbH, Hill Farmstead Brewery, New Belgium Brewing Company, Phillips, Brewing & Malting Co, and Sapporo Breweries Ltd. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.
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