BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the Vietnam plant-based protein market size at USD 46.28 million in 2022. During the forecast period between 2023 and 2029, BlueWeave expects the Vietnam plant-based protein market size to grow at a robust CAGR of 25.4% reaching a value of USD 225.68 million by 2029. Significant changes have been observed in the plant-based protein market in Vietnam. Several reasons are fueling the market for plant-based proteins in Vietnam. Diets based on plants are becoming more popular as people become more health-conscious and desire sustainable food sources. A growing understanding of how animal agriculture affects the environment encourages the use of plant-based proteins. Government programs and advertisements that support healthier lives further expand the market. Consumers are drawn to plant-based alternatives because of their superior flavor and texture as well as innovative product options. This segment of the food business in Vietnam is vibrant and promising due to partnerships between food producers and merchants to increase product availability and marketing efforts.
Vietnam Plant-based Protein Market – Overview
Plant-based protein refers to protein sources derived from plants, encompassing a diverse range of foods like legumes (beans, lentils), nuts, seeds, grains, and certain vegetables. These proteins are rich in essential amino acids, vital for human health and bodily functions. Plant-based diets are associated with numerous health benefits, including lower risk of chronic diseases and reduced environmental impact compared to animal-based diets. Popular plant-based protein alternatives include tofu, tempeh, seitan, and pea protein. As more people adopt vegetarian and vegan lifestyles, the demand for plant-based protein options continues to grow, driving innovation and availability in the food market.
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Impact of COVID-19 on Vietnam Plant-based Protein Market
Despite the challenges posed by the COVID-19 pandemic, Vietnam’s plant-based protein market recorded significant growth. The crisis prompted shifts towards healthier diets and increased interest in sustainable food sources. Consumers, concerned about meat supply chain disruptions, turned to plant-based alternatives, boosting demand for products like tofu, tempeh, and plant-based meat substitutes. This trend aligned with the country’s efforts to promote food security and reduce reliance on imports. The pandemic accelerated the adoption of plant-based diets, driving innovation and investment in the sector. Thus, Vietnam’s plant-based protein market expanded, offering both economic opportunities and healthier choices.
Vietnam Plant-based Protein Market – By Source
By source, Vietnam plant-based protein market is divided into Soy, Wheat, Pea, and other sources (canola protein, rice protein, potato protein, and beans & seeds). Soy is the largest segment in the Vietnam plant-based protein market, followed by wheat, peas, and other sources. Soy protein holds the dominant position, reflecting its widespread consumption and recognition in the market. The increasing interest in plant-based diets and sustainable food sources has driven the growth of these segments, with Soy protein being the most prominent contributor to this evolving market landscape.
Competitive Landscape
Vietnam plant-based protein market is fiercely competitive. Major companies in the market include Vinamilk, NutiFood, Vissan, Viet Phu Foods, Vinasoy, Anova Corporation, Lively Food, Chayotea, Green Bia Vegan, and Minh Tâm. These companies use various strategies, including increasing investments in their R&D activities, mergers, and acquisitions, joint ventures, collaborations, licensing agreements, and new product and service releases to further strengthen their position in Vietnam plant-based protein market.
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