BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, expects Saudi Arabia flavored and frozen yogurt market size to grow at a CAGR of 7.45% during the forecast period between 2023 and 2029. The Saudi Arabia-flavored and frozen yogurt industry has grown significantly in recent years, owing to several main developments. Healthy snack alternatives are increasingly popular among health-conscious consumers. Flavored and frozen yogurt have become popular due to their decreased fat content and probiotic advantages. Also, there is a growing trend towards indulgence and premiumization, with customers seeking unique and exotic flavors in their yogurt. This has resulted in the introduction of a wide range of flavors, including both local and international options. Convenience has played a part, with consumers opting for ready-to-eat frozen yogurt products due to their hectic lifestyles. Because of these continuous developments, the Saudi Arabian Flavored and frozen yogurt industry is likely to maintain its upward trajectory.
Saudi Arabia Flavored and Frozen Yogurt Market – Overview
A common dairy-based treat that combines the qualities of yogurt and ice cream is known as Flavored and frozen yogurt. It is made by combining yogurt with different flavors, including fruit purees, extracts, or syrups, and then freezing the result to give it a creamy and reviving texture. In contrast to regular yogurt, this delicacy is frozen, which increases its thickness and gives it a smooth consistency. It has a variety of Flavors to choose from, including fruity, chocolate, vanilla, and others. A variety of toppings, including fresh fruits, nuts, sweets, or sauces, can be added to flavored and frozen yogurt, which is frequently served in cups or cones.
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Impact of COVID-19 on Saudi Arabia Flavored and Frozen Yogurt Market
The COVID-19 pandemic significantly impacted the Saudi Arabia flavored and frozen yogurt market. The country implemented strict lockdown measures and social distancing protocols to curb the spread of the virus, leading to the closure of restaurants, cafes, and dessert shops. This resulted in a decline in consumer footfall and a significant drop in yogurt sales. Also, supply chain disruptions, including transportation and logistics challenges, affected the availability of raw materials and ingredients for yogurt production. Thus, the market experienced a slowdown, with decreased demand and revenue. However, as the situation improves and restrictions ease, the market is expected to gradually recover, driven by increased consumer confidence and the reopening of businesses.
Saudi Arabia Flavored and Frozen Yogurt Market – By Distribution Channel
On the basis of distribution channel, Saudi Arabia flavored and frozen yogurt market is divided into Online Sales channels (E-commerce), Supermarket/Hypermarket, Specialty Stores, and Retailers segments. The online sales channel (E-commerce) has experienced significant growth and popularity in recent years, indicating a rising trend in consumers purchasing flavored and frozen yogurt products online. The exact market share and size of each segment would require further specific data and analysis.
Competitive Landscape
Saudi Arabia flavored and frozen yogurt market is fiercely competitive. Major companies in the market include Almarai Company, Al Faisaliah Group, Yogurt Al Olaya, Al Jazira Poultry, Nestle SA, General Mills, Inc., Chobani, LLC, Danone S.A., The Hershey Company, and Fage International S.A. These companies use various strategies, including increasing investments in their R&D activities, mergers, and acquisitions, joint ventures, collaborations, licensing agreements, and new product and service releases to further strengthen their position in Saudi Arabia flavored and frozen yogurt market.
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