BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated Europe winter wear market size at USD 80.84 billion in 2022. During the forecast period between 2023 and 2029, BlueWeave expects Europe winter wear market size to grow at a significant CAGR of 7.6% reaching a value of USD 139.64 billion by 2029.The market growth is expected to be driven by rising participation in winter sports competitions across the region. For manufacturers, the rising demand for winter apparel made of eco-friendly materials, such as fleece and wool, is opening lucrative growth opportunities. Companies should step up their R&D efforts to create cutting-edge products to satisfy growing consumer demand. Market players expect producing winter clothing items, such as cardigans, sweaters, coats, blazers, hoodies, and thermal clothing, using emerging technologies and materials. Manufacturers should take advantage of incremental opportunities if they want to gain a competitive edge in the winter clothing market in Europe.
Europe Winter Wear Market – Overview
Winter wear is another name for winter clothing. The main market drivers for winter apparel are innovations and shifting consumer preferences. Winter clothing can be broadly categorized as seasonal clothing in most locations on Earth. The apparel industry is one of the oldest and busiest segments of the global economy. As the country’s temperatures rise and consumers’ interest in high-quality winter clothing increases, manufacturers are making high-quality winter clothing to meet this demand.
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Opportunity: Appealing fashion trends and changes in weather patterns
The need for winter clothing has been fueled by temperature drops across many regions because of increased greenhouse gas emissions and global warming in Europe. Additional factors driving up demand for the product include rising per capita income, increased demand for branded and pricey winter apparel, and the expansion of distribution networks. The changing weather patterns brought on by environmental degradation have increased sales of winter clothing across several market segments. Over the course of the forecast period, it is expected that consumer preference for lightweight winter clothing as well as a preference for recently introduced fashionable clothing over traditional ones will fuel product growth.
Challenge: Increasing product prices
Winter wear market growth could be constrained by rising product prices and shifting fashion trends. The prevalence of fake goods will be the biggest and most immediate obstacle to the market’s expansion.
Impact of COVID-19 on Europe Winter Wear Market
COVID-19 occurred unexpectedly, upsetting international markets. The restrictions imposed due to the pandemic affected many markets. International trade restrictions had an impact on the winter clothing market. During the pandemic, winter clothing is also unnecessary. During this period, consumer spending is concentrated on necessities. It slowed the market’s overall growth. However, production has resumed after the relaxation of COVID-19 related restrictions. Hence, it is expected that winter wear is expected to witness increasing demand in Europe.
Europe Winter Wear Market – By Distribution Channel
Europe winter wear market is divided into online and offline segments based on distribution channel. The online segment is expected to grow at a significant CAGR during the forecast period. Knitwear products, which are part of the fashion and apparel industry, have seen an increase in online sales. Deepening smartphone penetration, an increase in disposable income, and innovative and advanced e-commerce technology are driving demand for winter wear.
Competitive Landscape
Europe winter wear market is fiercely competitive. Prominent players include Burberry Group Plc, Dolce and Gabbana Srl, Giorgio Armani Spa, Hermes International S.A., Kering, LVMH, Mulberry, Prada Group, Adidas AG, and Newell Brands. These companies use various strategies, including increasing investments in their R&D activities, mergers, and acquisitions, joint ventures, collaborations, licensing agreements, and new product and service releases to further strengthen their position in Europe winter wear market.
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