BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the Global Biodegradable Sanitary Napkins Market size at USD 16.96 billion in 2029. During the forecast period between 2023 and 2029, BlueWeave expects the Global Biodegradable Sanitary Napkins Market size to grow at a robust CAGR of 23.10% reaching a value of USD 59.02 billion by 2029. Growing awareness among women about an increasingly high volume of polluting sanitary waste ending up in landfills is a major growth driver for the Global Biodegradable Sanitary Napkins Market. Furthermore, product launches as well as increased availability of biodegradable sanitary napkins via online platforms are expected to provide lucrative growth opportunities for the companies in the Global Biodegradable Sanitary Napkins Market.
Opportunity: New Product Launches
The lack of accessibility of biodegradable sanitary napkins has been a major impediment to the growth of Global Biodegradable Sanitary Napkins Market. As a result, industry participants are increasingly introducing new products to meet the growing market demand for biodegradable sanitary napkins. For example, Saudi Sisters Nora and Joud Alorainy launched the Kingdom’s first biodegradable female hygiene product to raise awareness about sustainability and the use of biodegradable menstruation pads in the Kingdom. Yoona Digital Indonesia, a health and beauty company, launched eco-friendly organic pads made of 100% organic materials that are also chemical-free. The introduction of new products is expected to provide lucrative growth opportunities for the participants in the Global Biodegradable Sanitary Napkins Market.
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Global Biodegradable Sanitary Napkins Market – By Material
Based on material, the Global Biodegradable Sanitary Napkins Market is segmented into bamboo-corn, cotton, banana fiber, and others. The cotton segment holds the largest share of the Global Biodegradable Sanitary Napkins Market. Gynecologists advise using cotton pads, as they are naturally soft, absorbent, and free of side effects. Organic cotton pads are far superior in terms of hygiene, as they actively resist bacterial and fungal growth caused by excess moisture. The bamboo-based biodegradable pads also hold a substantial market share. Sanitary napkins made of bamboo are thicker and, therefore, have higher absorption, which makes them suitable for people with heavy flow, endometriosis, clots, or flooding.
Competitive Landscape
Major players operating in the Global Biodegradable Sanitary Napkins Market include Procter & Gamble (P&G), Kimberly-Clark Corporation, Unilever, Johnson & Johnson, Essity, Hengan International Group Company Limited, Kao Corporation, Unicharm Corporation, Ontex, SCA Hygiene Products, Fujian Anjoy Technology Company Limited, Zhejiang Huafu Nonwoven Fabric Company Limited, Jiangsu Jingwei Nonwoven Fabric Company Limited, Shandong Jinyuan Nonwoven Fabric Company Limited, and Hubei Zhongnan Paper Industry Company Limited.
To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.
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