BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the Middle East and Africa Frozen Fruit and Vegetable Market size at USD 218.49 million in 2022. During the forecast period between 2023 and 2029, BlueWeave expects the Middle East and Africa Frozen Fruit and Vegetable market size to grow at a CAGR of 5.83% reaching a value of USD 307 million by 2029. The Middle East and Africa frozen fruit and vegetable market is expected to grow due to a number of factors, including shifting consumer preferences for convenience meals and a growing labor force. Furthermore, the availability of exotic fruits and vegetables as well as increased accessibility to frozen fruit and vegetables through supermarkets and hypermarkets are expected to create attractive opportunities for growth for the frozen fruit and vegetable market in the Middle East and Africa.
Frozen Fruit and Vegetable – Overview
Frozen fruits and vegetables are packed below freezing point to preserve and extend their durability. Its market is gaining momentum and expanding rapidly, especially in recent years. This is because they are readily available on the market and come at a lower cost. Consumers prefer frozen fruits and vegetables because they are healthier. Furthermore, frozen foods retain their vitamins and minerals while maintaining their protein, starch, and fat content. That is the reason why the demand for a diverse range of products, such as ready-to-eat foods, salads, and fruit juices, is growing by leaps and bounds. Through freezing techniques, the chances of the food having a chemical reaction are reduced significantly, and a higher temperature ensures the stoppage of micro-organism development in it, which ensures a higher shelf life.
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Middle East and Africa Frozen Fruit and Vegetable Market – By Technology
Based on technology, the Middle East and African frozen fruit and vegetablemarket is segmented into flash-freezing/individual quick freezing (IQF), belt freezing, high pressure-assisted freezing, and others. The flash-freezing/individual quick freezing (IQF) segment holds the largest market share owing to the highest retention of vitamins in the products. According to the University of Southern California, the vitamins are retained in the produce as soon as they ripen due to the flash-freezing process, which also helps to preserve its flavor and tenderness.
Impact of COVID-19 on Middle East and Africa Frozen Fruit and Vegetable Market
The COVID-19 pandemic has severely curtailed the expansion of the frozen fruits and vegetables sector in the Middle East and Africa. Government-imposed lockdowns fully halted manufacturing and supply chains, which had an impact on the consumption of these products. The coronavirus emerged and quickly expanded over many MEA nations. Unfortunately, restrictions were also placed on customs carriages, which resulted in serious raw material scarcity and the total cessation of production of frozen fruits and vegetables. Nonetheless, a post-COVID spike in demand is anticipated for the frozen fruit and vegetable industry.
Impact of Prolonging Israel-Hamas War on Middle East and Africa Frozen Fruit and Vegetable Market
The raging war between Israel and Hamas, a Palestine-based militant and nationalist organization, sends shockwaves across various industries, particularly oil & gas, transcending geographic boundaries and affecting businesses globally. The conflict between Israel-Hamas has been a longstanding, deeply entrenched geopolitical issue. On October 07, 2023, Hamas, in a surprise and heavy attack, struck Israel with thousands of rockets and infiltrations killing more than 1,100 people. In response, the prime minister of Israel declared war against Hamas and anticipated that the war would be ‘long and difficult.’ The United States has sent its warships and aid to Israel and stated that its citizens were killed in the war. At the end of October 2023, it was estimated that more than 10,000 people during the war.
Also, the war in Middle East will affect industries across verticals and regions. Oil & gas is one of the adversely affected industries by the war. The Middle East, including Israel, is a vital hub for oil production and transportation. Any disturbance in the Middle East region instantly raises concerns about oil supply disruptions, leading to increased oil prices worldwide. For example, the World Bank anticipates that the crude oil prices would spike to a range of USD 140–157 a barrel in the long term, if the war continues to escalate and spreads to other regions. This spike in oil and energy costs will have a domino effect on multiple industries. As fossil fuel is one of the main fuels for the transport and logistics, companies and end users in the Middle East and Africa Frozen Fruit and Vegetable Market face the brunt of rising fuel prices. Volatile and higher fuel prices could increase the cost of frozen fruits and vegetables, resulting in the declined demand for them affecting their sales and market growth.
Competitive Landscape
Major players operating in the Middle East and Africa frozen fruit and vegetablemarket include Ardo Group, Greenyard, Bonduelle Group, Pinguin, Dole Food Company, McCain Foods Limited, Birds Eye, H.J. Heinz Company, Simplot, Al Kabeer Group, Sunbulah Group, Americana Group, Agthia Group, Karsten Group, and Eskort Limited.
To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.
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