BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the Middle East and Africa beer adjuncts market size at USD 2.51 billion in 2022. During the forecast period between 2023 and 2029, BlueWeave expects the Middle East and Africa beer adjuncts market size to grow at a CAGR of 4.83% reaching a value of USD 3.32 billion by 2029. The Middle East and Africa beer adjuncts market is influenced by several key driving factors, including a growing consumer demand for diverse beer flavors and types, leading breweries’ efforts to innovate and experiment with ingredients, a rising preference for craft and artisanal beers, and the region’s expanding young population seeking new beverage experiences. Also, the increasing disposable income in some Middle Eastern and African countries contributes to higher beer consumption and the exploration of unique adjuncts. Regulatory changes, such as relaxed alcohol laws in certain regions, further stimulate market growth, as does the cultural acceptance and integration of beer into social and dining experiences.
Beer Adjuncts – Overview
Beer adjuncts are non-malt ingredients added to beer during the brewing process to enhance flavor, body, or other characteristics. Common adjuncts include grains like corn, rice, wheat, and oats, as well as sugars, fruits, spices, and even coffee. While traditional brewing methods adhere to the purity law (Reinheitsgebot) that limits ingredients to water, malt, hops, and yeast, adjuncts can add unique flavors and textures to beer. They are often used in lighter lagers and American-style beers to lighten the body and reduce production costs. The use of adjuncts is a subject of debate among beer enthusiasts, with some favoring traditional methods and others embracing innovation.
Impact of COVID-19 on Middle East and Africa Beer Adjuncts Market
Middle East and Africa beer adjuncts market faced substantial setbacks due to the COVID-19 pandemic. Lockdowns, restrictions, and economic uncertainties reduced beer consumption and disrupted supply chains, causing a decline in demand for adjuncts such as malt, corn, and rice. Breweries faced challenges in maintaining production, and some even temporarily closed. Despite these hurdles, the market adapted with innovative strategies, emphasizing e-commerce, takeout, and home consumption. As the region navigated pandemic-induced challenges, the Middle East and Africa beer adjuncts market started showing signs of recovery, emphasizing the resilience of the industry in the face of adversity.
Middle East and Africa Beer Adjuncts Market – By Form
By form, Middle East and Africa beer adjuncts market is split into Liquid and Dry segments. These segments represent the primary forms in which beer adjuncts are available within the market. The liquid segment typically includes adjuncts in a liquid or syrupy form, which are often used in the brewing process to add specific flavors, sugars, or other ingredients to the beer. On the other hand, the dry segment encompasses adjuncts that are in powdered or dried form, serving a similar purpose in brewing but with different characteristics. These two segments play a pivotal role in shaping the diversity of beer offerings within the region.
Middle East and Africa beer adjuncts market is fiercely competitive. Major companies in the market include Mitsubishi Logisnext Co., Ltd, Toyota Industries Corporation, Oceaneering International, Inc., Kuka AG (Swisslog Holding AG), Hyster-Yale Materials Handling, Inc., Hyundai Construction Equipment Co., Ltd, Jungheinrich AG, Balyo, KION GROUP AG, and AGILOX Services GmbH. These companies use various strategies, including increasing investments in their R&D activities, mergers, and acquisitions, joint ventures, collaborations, licensing agreements, and new product and service releases to further strengthen their position in Middle East and Africa beer adjuncts market.
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