BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the GCC air freshener market size at USD 431.69 million in 2022. During the forecast period between 2023 and 2029, BlueWeave expects GCC air freshener market size to grow at a significant CAGR of 4.41% reaching a value of USD 559.26 million by 2029. Major growth drivers for the GCC air freshener market include the rising tide of changing consumer preferences, growing economic conditions, and the escalating importance of environmental concerns. Rising disposable income in the region fuels spending on air fresheners for homes and cars. Urbanization and smaller living spaces increase demand for air fresheners, especially in hotels and restaurants within the thriving tourism industry. The hot, humid climate in the GCC requires air fresheners for odor control. Growing health and well-being awareness emphasizes clean indoor environments. Continuous product innovation and e-commerce expansion stimulate consumer interest. Eco-friendly options are sought due to environmental consciousness. Luxury fragrances appeal to the affluent population. Government regulations on indoor air quality also influence the market. However, environmental concerns and competition holds the highest share in the overall market during the forecast period.
GCC Air Freshener Market – Overview
The GCC air freshener market refers to the commercial sector within the Gulf Cooperation Council (GCC) region that involves the production, distribution, and sale of various air freshener products. These products are designed to improve the ambient air quality and fragrance of indoor spaces, including homes, offices, hotels, shopping malls, and other public areas. The six GCC countries – Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates, constitute the market region. The GCC air freshener market encompasses a wide range of air freshener products, including sprays, plug-ins, gels, sachets, and more, catering to the diverse preferences and needs of consumers. Rising disposable income, urbanization, tourism, and a growing awareness of health and well-being have contributed to the market’s growth and expansion in the region. The market plays a significant role in enhancing the indoor environment and creating pleasant and inviting spaces for residents and visitors in the GCC countries.
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Impact of COVID-19 on GCC Air Freshener Market
COVID-19 pandemic adversely affected the GCC air freshener market. It resulted in reduced production and disruptions in supply chains. This has led to limited product availability throughout the period spanning 2020 and 2021. Consequently, revenues have experienced a significant decline during this timeframe, primarily due to reduced purchasing power among most consumers. However, certain market segments have shown resilience, likely driven by increased usage among consumers who prioritize hygiene and health safety protocols in response to the pandemic. Additionally, stringent restrictions on international trade have presented challenges for several producers in importing essential raw materials necessary for manufacturing various types of fragrances or aerosol sprays within the GCC.
Escalating Geopolitical Tensions in Middle East
Effects of the raging Israel-Hamas war on the GCC air freshener market are primarily driven by uncertainties and instability in the Middle East region. The GCC (Gulf Cooperation Council) countries are known for their economic stability and strong ties to the Middle East region. When conflicts like the Israel-Hamas war occur in the Middle East, they can have ripple effects on the GCC air freshener market: supply chain disruptions due to the conflict can lead to delays and increased costs in importing raw materials and components, potentially affecting availability and pricing. Moreover, consumer confidence may decline amid regional instability, potentially reducing demand, and fluctuations in currency exchange rates could impact pricing and profit margins. Also, regional economic stability, critical for trade and commerce, can be disrupted, indirectly influencing the GCC air freshener market.
GCC Air Freshener Market – By Type
By product, the GCC air freshener market is divided into Sprays/Aerosols, Electric Air Fresheners, Gels Air Fresheners, and Candles Air Fresheners segments. The sprays/aerosols segment holds the highest share in the GCC air freshener market during the forecast period by type. This prevalence of aerosol sprayers is attributed to an increasing demand for products related to hygiene and health, including air fresheners, repellents, cleaning sprays, and similar items. It is worth noting that the escalating carbon footprint resulting from the use of aerosol sprays has become an unavoidable concern. Consequently, companies are actively engaged in the development of natural air fresheners as an eco-friendly alternative. Among all available variants, aerosol air fresheners currently enjoy the broadest usage. Also, deodorizing blocks have been specifically designed for restroom and urinal applications.
Competitive Landscape
Major players operating in the GCC air freshener market include Procter & Gamble, Reckitt Benckiser Group Plc., AKC Group, Al Muqarram Industry LLC, Gulf Orchid Perfume Manufacturing LLC, Dr. Scent, ODOR MUSCAT, and Ahmed Al Maghribi Perfumes. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.
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