BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the GCC tissue and hygiene paper market size at USD 4.21 billion in 2022. During the forecast period between 2023 and 2029, BlueWeave expects the GCC tissue and hygiene paper market size to grow at a CAGR of 5.2% reaching a value of USD 6.01 billion by 2029. Major growth drivers for the GCC tissue and hygiene paper market include rising consumer awareness of hygiene and personal care, as well as the region’s thriving hospitality and tourism sector. Additionally, the introduction of environmentally friendly and sustainable consumer hygiene products is expected to create attractive growth opportunities for the players in the GCC tissue and hygiene paper market during the period in analysis.
GCC Tissue and Hygiene Paper Market – Overview
Tissue paper is a form of lightweight paper that is often composed of recycled paper pulp and can be used for hygiene purposes. It is created from paper pulp (wood fiber) or recycled paper materials, such as cardboard, newspapers, or some types of juice cartons, and is used in common products like toilet paper, paper towels, and napkins. Hygienic tissue paper is often used as facial tissue (paper handkerchiefs), napkins, bathroom tissue, and household towels. Tissue papers are more sanitary than fabric handkerchiefs and towels since they are disposable and discarded after use.
GCC Tissue and Hygiene Paper Market
GCC Tissue and Hygiene Paper Market – By Type
Based on type, the GCC tissue and hygiene paper market is split into at-home and away-from-home segments. The at-home tissue and hygiene paper type holds a significant market share. The increased consumer awareness of cleanliness and personal hygiene is a critical factor for the growth of the segment. The high rate of migration from other nations in GCC countries influences the demand for tissue and hygiene paper in this market as well. The away-from-home segment is also expanding rapidly because of urbanization and a growing expatriate workforce.
Impact of COVID-19 on the GCC Tissue and Hygiene Paper Market
The COVID-19 pandemic accelerated growth in the GCC tissue hygiene paper market. According to the World Health Organization, personal cleanliness is critical to reducing viral transmission through contact. The imposition of lockdown in certain GCC countries resulted in consumers’ panic buying products, including paper tissues, baby diapers, and feminine hygiene, which caused a dramatic increase in the market growth of these products. However, the tourist industry has grown slowly, as commercial venues such as hotels and restaurants were shuttered. With hygienic habits remaining prevalent among people, the GCC tissue and hygiene paper market is expected to record significant growth during the post-COVID-19 era.
Major players operating in the GCC tissue and hygiene paper market include The Procter & Gamble Company, Saudi Paper Manufacturing Company, Abu Dhabi National Paper Mill LLC, Hygiene Links, Al Juthoor Factory, Ali Shaihani Group of Industries, Canny Tissue Paper Industry LLC, Modern Detergents Industries LLC, Nice Tissue Paper Industry LLC, and Wade AL Salam Tissue and FoodStuff Company W.l.l., Saeed Fakhr Trading Co, Everwhite Industries Ltd, Gulf Manufacturing Co. LLC, and DIMAH Hygiene Industries LLC.
To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.
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