BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the Saudi Arabia baby care products market size at USD 3.46 billion in 2022. During the forecast period between 2023 and 2029, BlueWeave expects the Saudi Arabia baby care products market size to grow at a CAGR of 5.68% reaching a value of USD 4.82 billion by 2029. Growing public awareness about infant hygiene and rising consumer spending power are the two key growth factors for the Saudi Arabia baby care products market. The baby care products market is also significantly influenced by the availability and launch of a wide range of products, including those based on different sizes and ages.
Saudi Arabia Baby Care Products Market – Overview
The word “baby product” is used as an umbrella term to refer to anything used to care for babies. Baby care products are designed to be relaxing and non-irritating or employ components that offer these qualities. Oils, creams, lotions, powders, shampoos, soap, and other items for babies are among the baby care products. The primary goals of these items are to keep the newborn clean and comfortable. Parents and caregivers of newborns between the ages of 0 and 4 years are the target market for the baby care sector.
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Saudi Arabia Baby Care Products Market
Segmental Information
Saudi Arabia Baby Care Products Market – By Distribution Channel
Based on distribution channels, the Saudi Arabia baby care products market is segmented into specialty stores, supermarkets/hypermarkets, online channels, and others. Supermarkets/hypermarkets dominate the Saudi Arabia baby care products market. Consumers have access to a wide range of high-quality products from different brands at lower prices. However, online channels are projected to register the highest growth rate during the forecast period. The growth of this segment is mainly attributed to the COVID-19 pandemic, which boosted internet penetration and the popularity of online stores including Amazon SA, Noon, and B FOR BABY KSA.
Impact of COVID-19 on Saudi Arabia Baby Care Products Market
The unprecedented COVID-19 pandemic initially halted the growth of Saudi Arabia baby care products market. Although the demand for baby care products spiked during the lockdown period due to panic buying among consumers, the disruptions in the supply chain hampered the market growth and caused huge losses to the industry players. However, the market witnessed a notable shift towards online channels for the purchase of baby care products. The brands were also able to track market demand and supply the products accordingly, which significantly proliferated market growth.
Competitive Landscape
Major players operating in the Saudi Arabia baby care products market include Johnson & Johnson, Procter & Gamble, Nestlé S.A., Kimberly-Clark Corporation, Unilever, Beiersdorf AG, Chicco, Babyshop, Danone S.A., and Nuby. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.
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