BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the India hair removal appliances market size at USD 154.7 million in 2022. During the forecast period between 2023 and 2029, BlueWeave expects the India hair removal appliances market size to grow at a CAGR of 5.5% reaching a value of USD 224.5 million by 2029. Major growth drivers for the India hair removal appliances market include rapid urbanization, rising disposable income, changing beauty standards, and a growing emphasis on personal grooming. This trend is amplified by technological innovations, including pain reduction features and enhanced techniques. As online retail gains traction, a wider array of products is becoming accessible, further propelling growth. With changing societal norms and increased emphasis on personal grooming, the market is set for continuous expansion, offering diverse options to meet varied preferences. As urban lifestyles and disposable incomes continue to grow, the hair removal appliances market in India is expected to cater to a burgeoning demand for effective and convenient grooming solutions. However, price sensitivity and alternative methods are anticipated to restrain the overall market growth during the forecast period.
India Hair Removal Appliances Market – Overview
India hair removal appliances market pertains to the industry segment centered around products designed to eliminate body hair, commonly referred to as depilation. Hair removal encompasses the intentional removal of body hair, driven by factors including medical, aesthetic, hygienic, religious, or cultural considerations. This practice employs various tools such as laser devices, creams, razors, and others. Notably, technological advancements have introduced an array of options, including Intense Pulse Light (IPL) and laser-based devices, prompting individuals to explore diverse hair removal techniques. The market’s expansion is underpinned by several key factors. Heightened emphasis on personal appearance, the dynamic evolution of beauty standards, and a growing demand for laser hair removal treatments collectively contribute to propelling the hair removal devices market. Also, the widespread availability of advanced hair removal appliances through both brick-and-mortar retail outlets and online platforms, coupled with the increasing adoption of such devices for home use, are expected to be pivotal in driving the market’s growth trajectory.
Impact of COVID-19 on India Hair Removal Appliances Market
Covid-19 pandemic had a positive impact on the India hair removal appliances market. Temporary store closures disrupted supply chains, and economic uncertainties led to a dip in consumer spending. With safety concerns and lockdown measures, at-home grooming gained prominence, benefiting sales of hair removal appliances. Online channels became vital, compensating for offline losses. Consumers’ limited disposable incomes and changing priorities affected purchasing behavior, leading to a shift towards essential products. Despite challenges, the market displayed resilience by adapting to changing consumer habits and emphasizing affordability. The pandemic underscored the importance of e-commerce, hygiene-focused products, and adaptable marketing strategies in this sector.
India Hair Removal Appliances Market – By Application
Based on application, the India hair removal appliances market is bifurcated into Dermatology Clinics and Beauty & Skin Care Centers segments. The beauty & skin care centers segment held a higher market share by application due to its role as a professional and reliable destination for various hair removal treatments. These centers offer specialized expertise, advanced equipment, and a range of options, including laser and IPL treatments. Consumers often prefer these establishments for their expertise in achieving effective and safe hair removal outcomes, tailored to individual needs. Moreover, the growing beauty-conscious population seeks trusted solutions, driving the demand for such centers and contributing to their higher market share within the India hair removal appliances market.
Major players operating in the India hair removal appliances market include Philips, Panasonic, Braun, Veet (Reckitt Benckiser), Remington, Syska, Havells, Kemei, Nova, Innova, PANACHE, Gillette, Emjoi, Conair, and Vega.To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.
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