India Bath and Shower Products Market Size almost Doubles to Reach USD 4.56 Billion by 2029

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India Bath and Shower Products Market
India Bath and Shower Products Market

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated India bath and shower products marketsize at USD 2.33 billion in 2022. During the forecast period between 2023 and 2029, BlueWeave expects India bath and shower products marketsize to grow at a significant CAGR of 7.59% reaching a value of USD 4.56 billion by 2029. Major growth drivers for the India bath and shower products market include an increasing disposable income, growing awareness about personal hygiene, and the availability of a wide range of products. The demand for bath and shower products in India has risen due to heightened awareness of hygiene among consumers. Manufacturers and brand owners have been able to captivate consumers and encourage them to prioritize their body care needs through product innovation and improved marketing strategies. Increased spending power among consumers has also facilitated the growth of the market for hygiene-related products, which has subsequently led to improved health outcomes. Bar soap, which is widely used across various demographics and geographic locations in India, continues to be a highly popular category. However, availability of low-cost alternatives is anticipated to restrain the overall market growth during the period in analysis.

India Bath and Shower Products Market – Overview

The bath and shower products market refers to the industry that produces and sells a wide range of personal care products used for bathing and showering purposes. These products may include body wash, shower gel, bar soap, bath salts, and other related products. The market encompasses both domestic and international manufacturers and may be segmented by product type, distribution channel, price range, and target demographic. Bath and shower products are essential for maintaining personal hygiene, and the market has seen significant growth in recent years, driven by factors such as increasing disposable income, growing awareness about personal hygiene, and the availability of a wide range of products catering to diverse consumer needs.

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Impact of COVID-19 on India Bath and Shower Products Market

COVID-19 pandemic boosted the growth of the bath and shower products market across India. The lockdown measures implemented caused customers to engage in panic buying, resulting in a shortage of bathtubs and showers. It can be attributed to the heightened awareness of the significance of hygiene in containing the spread of the virus. However, the need for increased hand washing drove greater demand for bar soaps and liquid soaps. Liquid soap, in particular, gained popularity, as it is considered an effective way to maintain optimal hygiene levels and prevent the transmission of the virus.

India Bath and Shower Products Market – By Distribution Channel

Based on distribution channel, the India bath and shower products market is divided into B2B, B2C, and Online segments. The Business-to-Consumer (B2C) segment is considered to dominate the India bath and shower products market. India has a large and growing population of consumers who purchase these products for their personal hygiene needs. The B2C segment directly targets these consumers and includes retail channels, such as supermarkets, hypermarkets, pharmacies, and online marketplaces. These channels offer convenience and accessibility to consumers, making it easy for them to purchase bath and shower products. The B2C segment is dominated by well-established brands and manufacturers who have strong distribution networks across India. These brands have built a strong brand reputation and consumer trust over the years, which has helped to establish their market dominance. Consumers in India tend to be loyal to trusted brands, and this loyalty contributes to the dominance of the B2C segment.

Competitive Landscape

Major players operating in the India bath and shower products market include Jahwa, REVLON, INC., CHANEL, LUSH LTD, AVON PRODUCTS, Estée Lauder, Natura, Beiersdorf AG, L’OCCITANE INTERNATIONAL SA, and Lion Corporation. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

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