BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, expectsBrazil baby stroller market size to grow at a CAGR of 3.6% during the forecast period between 2023 and 2029. Major growth factors for Brazil baby stroller market include technology developments in baby care products, such as multifunctional features and customization to meet parental needs. Baby strollers are being used more frequently as a result of the growing trend of travel among millennials and baby boomers, which has increased the options for simple travel with infants. The market for baby strollers has grown as a result of rising birth rates in developing nations and escalating safety worries. Strollers are being used more frequently to transport kids on foot or in cars, according to the market. The product’s convenience, usability, and affordability are likely to promote the use of strollers for young children.
Brazil Baby Stroller Market – Overview
The use of strollers for carrying children or transporting them in vehicles has increased in Brazil. The product’s convenience, ease of use, and low cost are likely to encourage the use of baby strollers. The growing trend of intergenerational travel has created a demand for simple and painless baby travel. As a result, parents prefer to use a travel system stroller as an additional seat for their infants while driving. Increased consumer adoption of baby strollers has aided in the adoption of prams. Multi-functional convertible strollers have also been introduced by manufacturers as new product innovations.
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Growth Drivers
Medical progress lowering infant mortality rate driving the market expansion
Baby strollers are frequently used in the early years after birth, and an increase in the birth rate is a significant demographic factor driving the potential sales of baby strollers in Brazil. Over the past ten years, there has been a steady rise in the number of births nationwide. Growing infant and baby population will therefore fuel the demand for baby strollers.
Challenge:
High raw material costs
The inability of developing or underdeveloped countries to afford baby strollers and prams is expected to stymie market growth during the forecast period. However, the emergence of online retailing and rising consumer spending power is expected to provide a significant boost to the sector by acting as a potential counter to the limiting factors. As a result, Brazil baby stroller market is expected to grow during the forecast period.
Impact of COVID-19 on Brazil Baby Stroller Market
The pandemic had a significant impact on the baby carrier industry due to lockdowns and widespread travel restrictions. The baby carrier market has been significantly impacted by supply chain disruptions caused by the COVID-19 pandemic. Online sales channels have grown significantly in the last year. As a result, industry participants are increasing their online presence. Sales of infant products began to fall during the pandemic. During the coronavirus outbreak, sales of infant products increased on online marketplaces.
Brazil Baby Stroller Market – By Distribution Channel
Brazil baby stroller market is classified by distribution channels as Hypermarket/Supermarkets, Specialist Retailers, Online, and other segments. The market is dominated by specialized retailers. As the number of baby care stores offering all infant and baby care products has increased, so has awareness of practical products such as prams, cribs, and strollers. The number of retail stores selling baby necessities has increased as a result of parents’ preference for purchasing all baby care products from the same store for greater convenience and less time spent shopping in different stores. The growing demand for one-stop shopping options among the working population to improve efficiency and save time is a significant factor driving the segment. Special information is also provided as a result of consumers’ growing preference for specialty baby products.
Competitive Landscape
Brazil baby stroller market is fiercely competitive. Prominent players include Babyjogger, Newells Brands, Mothercare PLC, Summer Infant, and Graco Children’s Products Inc. These companies use various strategies, including increasing investments in their R&D activities, mergers, and acquisitions, joint ventures, collaborations, licensing agreements, and new product and service releases to further strengthen their position in Brazil baby stroller market.
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