Japan Adult Diaper Market Size Set to Touch 3.5 Billion by 2029


BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated Japan adult diaper market size at USD 2.26 billion in 2022. During the forecast period between 2023 and 2029, BlueWeave expects Japan adult diaper market to grow at a steady CAGR of 6.8% reaching a value of USD 3.48 billion by 2029. Japan adult diaper market expansion is driven by growing geriatric population, which is predisposed to severe incontinence and several product developments, such as the introduction of flushable adult diapers, have been introduced to improve the ease of nursing and healthcare workers. Rising consumer awareness about maintaining proper personal hygiene and extensive product use for patients in hospitals suffering from chronic diseases are positively boosting market growth. Product producers are also introducing skin-friendly and biodegradable variations made from organic and natural raw ingredients to improve wearer comfort. Other factors, such as a rising working population and easy product availability across multiple e-commerce platforms are expected to fuel market expansion across the country. However, social stigmas associated to incontinence is expected to restrain Japan adult diaper market growth during the period in analysis.

Japan Adult Diaper Market – Overview

An adult diaper is a disposable undergarment utilized by those with chronic health issues. It aids in the prevention of leaks caused by urine and fecal incontinence. Polyacrylate granules, polythene films, breathable textiles, and super-absorbent chemicals are used in its production. Diapers are typically available in pad, flat, and pant-based configurations. They are extensively used by adults suffering from mobility impairment, incontinence, diarrhea, and dementia to avoid stains and reduce anxiety caused by insufficient bladder control. These diapers absorb a lot of liquids and help to keep odors at bay. Because of their superior absorbency capacities, these diapers are also employed in the medical field for patients.

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Japan Adult Diaper Market – By Product Type

By product type, Japan adult diaper market is bifurcated into Reusable Diapers and Disposable Diapers segments. The disposable diapers segment held a higher market share. Manufacturers are focused on biodegradable adult diapers, which are favored by several consumers, therefore demand for disposable adult diapers is projected to rise substantially in the coming years. As reusable diapers are less expensive, the segment is expected to increase rapidly in the near term. Reusable diapers are more user-friendly than disposable diapers since they are composed of cotton fabric and are comfier to wear.

Impact of COVID-19 on Japan Adult Diaper Market

Covid-19 had a detrimental effect on adult diaper market, resulting in a supply shortfall. Businesses, supply systems, and even factories came to a halt as the world especially Japan went into lockdown. The market was harmed because of this impediment since supply was disrupted. However, the COVID-19 pandemic has raised consumer awareness of the importance of utilizing disposable hygiene products, such as adult diapers, as a prophylactic step. This is driven by COVID-19 worries and emergency directives to prevent and stop the transmission of communicable illnesses as hospitals are unavailable, as well as the Japan’s demand for health and wellness products. It is a key driver that is expected to fuel the market growth. COVID-19 created opportunities for various private firms to emerge in the marketplace to meet the increasing demand.

Competitive Landscape

Major players operating in Japan adult diaper market include Unicharm Corporation, Livedo CORPORATION, Japan Trust Co., Ltd., NIPPON PAPER INDUSTRIES CO., LTD., Wellspect HealthCare, PAUL HARTMANN AG, and Daio Paper Corporation. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

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