BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, expects GCC bread improvers market size to grow at a CAGR of 6.8% during the forecast period between 2022 and 2028. GCC bread improvers market expansion is driven by the rising necessity for enhancing dough components such as sensory, flavor, and shelf-life properties and surging demand for convenient ready-to-eat food in the baking industry. Increasing health consciousness among individuals is driving demand for baked food products, such as whole wheat and multigrain bread, which are healthier and offer more nutrient value and diversity. These product varieties are also gaining popularity in fast-food restaurants coupled with a rise in the consumption of ready-to-eat (RTE) products. This trend could bolster market growth. An increasing emphasis on R&D operations by the bread manufacturers to introduce unique product types is expected to bring a positive market outlook. Other important drivers for the GCC bread improvers market are increasing sedentary lifestyles, high disposable income, and the advent of organic bread improvers. However, high research and development expenditures and stringent government regulations related to food safety are anticipated to hinder the growth of GCC bread improvers market.
GCC Bread Improvers Market– Overview
Bread improvers are additives employed in the bakery sector to impart distinct characteristics to bread. Bread improvers offer a variety of benefits, including tender and thin crust of pastry items, reduced crispiness of crumb, and retaining bread quality and softness. Therefore, it is propelling the bread improvers market forward. Additionally, Bread improvers are introduced to the products to enhance the shelf life of the breads. It also aids in creating a fine pored crumb in the bread and enhances the appearance of the bread. Bread improvers are also used to enhance tolerance throughout manufacturing stages and aid in the production of higher-quality bread, which is expected to fuel the growth of the bread improvers market in GCC countries.
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GCC Bread Improvers Market – By Type
By type, GCC bread improvers market is bifurcated into Organic Bread Improvers and Inorganic Bread Improvers segments. The inorganic bread improvers segment held a higher market share due to its affordability for mass production and are highly employed by manufacturers. However, it is expected that organic bread improvers segment to dominate the market due to increasing health awareness among consumers and growing eating preferences.
Impact of COVID-19 on GCC Bread Improvers Market
COVID-19 pandemic had a detrimental effect on the whole food and beverage industry, including the bread business. This pandemic has caused huge manufacturing closures and supply chain disruptions, affecting the economy as well. Due to the lockdown, sales of edible products such as bakery were not up to the mark, as supply of bakery was low due to a labor shortage. In addition, the interruption in logistical facilities caused by the manufacturing unit closure generated additional challenges in the market, as consumers were unable to obtain products that suits their requirements, adversely affecting the market. Another aspect that had an impact on the market is a shortage of raw material availability, which has resulted in improper product manufacture. However, during 2021, the demand for bakery items increased, particularly bread and others, as they are vital products utilized in daily diets, mostly as breakfast and evening snacks. As a result, demand for bakery products has surged in the household sector along. Furthermore, the pandemic has increased demand for bakery products by bringing out the inner bakers in people. Hence, such factors contributed to the expansion of GCC bread improvers market.
Impact of Russia-Ukraine War on GCC Bread Improvers Market
GCC bread improvers marketis adversely affected by the ongoing war between Russia and Ukraine, the world’s two largest producers and suppliers of wheat grains. Moreover, further intensity of the war is feared to trigger the global food crisis. According to UN FAO reports, Russia and Ukraine together held a significant share of 34% in global exports of wheat in 2021. Especially, in the global exports of sunflower cake, both the countries had a whopping 81% share. In addition, Ukraine and Russia held a combined significant market share in the global exports in maize, barley, sunflower oil, and vegetable oils. The report also estimated that Russia and Ukraine supplied about 12% of food calories traded across the globe in 2021. Since the Russian invasion of Ukraine on February 24, 2022, there have been uncertainties over the supply of grains both from Ukraine and Russia to the world, and to Arab states of the Middle East and North Africa. It has resulted in a significant rise in global food prices. Apart from experiencing food shortages due to expensive import costs, fiscal deficits, conflict, Middle East and North Africa confront an additional issue. Any interruption or decrease in wheat supply from Ukraine and Russia will deny inhabitants in some of the world’s most food-insecure countries the ability to create bread and other daily necessities. Therefore, the continuous conflict between Ukraine and Russia is anticipated to affect the growth of GCC Bread Improvers Market.
Competitive Landscape
Major players operating in GCC bread improvers marketinclude Lesaffre, Nutrex N. V, DuPont, Bakels Worldwide, Puratos, Ireks GmbH, Pak Holding, Oriental Yeast Co., Ltd., Archer Daniels Midland Company, Soufflet Group, and Fazer Group. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches
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