BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, expects Saudi Arabia Automotive Head Up Display Marketsize to grow at a significant CAGR of 13.5% during the forecast period between 2022 and 2028. The expansion of Saudi Arabia automotive Head Up Display (HUD) market is driven by rising automobile production and sales, as well as increased customer awareness of road, vehicle, and passenger safety. Technology advancements to improve driving experience, as well as the introduction of connected cars, are also accelerating the growth of Saudi Arabia automotive HUD market. Because of the increase in road accidents, leading authorities are enacting strict traffic laws to protect vehicle and passenger safety by incorporating HUDs, which provide essential information to motorists about navigation, speed, and other driving assistance data. Rapid population growth, rising living standards, and increased personal disposable income allow people to buy private vehicles for daily commuting. Therefore, all these factors are projected to drive the expansion of Saudi Arabia automotive HUD market during the period in analysis. However, more space needed in the automotive cockpit and power usage, insufficient brightness, and lack of luminance is anticipated to limit the growth of Saudi Arabia automotive HUD market.
Saudi Arabia Automotive Head Up Display (HUD) Market – By Overview
Automobile manufacturers are developing 2D and 3D head-up displays (HUD). HUDs are now conventional in passenger vehicles. Automotive manufacturers are rushing to master HUD technology, as HUDs represent the next big advancement in interior automotive technology.
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Saudi Arabia Automotive Head Up Display (HUD) Market – By Type
Based on type, Saudi Arabia Automotive HUD market is segregated intoWindshield HUD and Combiner HUD segments. The windshield HUD is expected to hold the highest share in the market due to its superior safety and integration of new features, such as blind spot detection and navigation metrics, to enhance the safety and luxury. Rapid advancements in technology will drive market growth by making windshield HUD more affordable and integrating it with advanced driver assistance systems and autonomous vehicles.
Impact of COVID – 19 on Saudi Arabia Automotive Head Up Display (HUD) Market
COVID-19 virus had a detrimental effect on Saudi Arabia automotive HUD market. Manufacturers witnessed a decline in HUD sales during the first half of 2020, as government-imposed restrictions on transportation and travel. Factory closures around the world had a significant impact on vehicle sales. New COVID-19 cases, however, stymied the automotive HUD market growth in Saudi Arabia. Furthermore, due to the cancellation and postponement of global trade events, funds for the research and development of automotive HUDs were severely impacted.
Competitive Landscape
Saudi Arabia automotive head up display (HUD) market is fiercely competitive. Prominent players in the market include Continental AG, Visteon Corporation, Harman International Industries, Inc., TomTom NV, Robert Bosch GmbH, Denso Corporation, Yazaki Corporation, Aptiv Plc, Panasonic Corporation, and BAE Systems plc. To further enhance their market share, these players are primarily focused on the development of innovative and efficient products, new product releases, market initiatives, mergers and acquisitions, and other collaborative activities.
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