BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, expects global reduced salt food products market size to grow at a CAGR of 6.5% during the forecast period between 2022 and 2028. Global reduced salt food products market is booming because of the rising prevalence of chronic diseases such as hypertension, kidney disease, and cardiovascular diseases (CVDs). The increasing prevalence of such diseases leads to health awareness in the use of low sodium packaged food products. Furthermore, rising healthcare expenditures and rising adoption of a healthy diet are expected to further propel global reduced salt food products market during the period in analysis. Governments and private companies’ efforts to raise public awareness and growing trend of low sodium diet consumption are projected to drive the growth of the market. However, high price of reduced salt food products could limit the market expansion.
Government and health-focused organizations’ initiatives and programs
Initiatives to reduce the amount of sodium in food may take the form of mandatory or optional governmental targets, corporate initiatives, or health-focused recommendations from groups, such as the World Health Organization (WHO). As the emphasis on nutrition increases in the coming years, sodium standards in food will become increasingly important and relevant. Many countries have established legally binding salt reduction goals for commonly consumed processed foods as part of an effort to reduce salt intake. To help countries achieve their goal of a 30% reduction in global salt and sodium consumption by 2025, the WHO published a new list of global sodium guidelines in 2021. As a result, the market for sodium reduction ingredients is expected to benefit from governments’ efforts to educate the public about the negative effects of consuming high sodium as well as the rising demand for processed food, which contains more salt than any other food product.
Increasing consumer awareness of high sodium intake
The market for sodium reduction ingredients is expected to grow because of rising consumer preferences for healthy foods and growing knowledge of the adverse health effects of consuming excessive salt. In addition, government actions and cross-sector initiatives by several organizations have increased awareness of the negative effects that consuming high salt has on the body. The WHO estimates that if global salt consumption is brought down to the recommended level, 2.5 million deaths could be avoided annually. As a result, rising public awareness is expected to fuel a general increase in demand for reduced salt food products market.
Challenge: Adverse health effects due to excessive consumption of salt substitutes
Excessive use of salt substitutes has been linked to rare cases of cancer, type II diabetes, obesity, and serious health problems, such as heart diseases. In addition, the expansion of global reduced salt food products could be limited by the decreasing availability of salt substitutes and the rapid development of artificial salt substitutes.
Global Reduced Salt Food Products Market – By Distribution Channel
Based on distribution channel, global reduced salt food products market is segmented into Offline (Supermarkets/ Hypermarkets, Specialty Stores, Departmental Stores, Convenience Stores, and Others) and Online. The offline segment, which includes supermarkets, holds a higher market share. The offline distribution channel segment could maintain its dominance throughout the forecast period and grow at a consistent CAGR. As offline distribution channel provides a unique shopping experience, product sales through them have increased, leading to the segment’s dominance in global reduced salt food products market. Additionally, offline channels enable physical product inspection and provide a range of promotional incentives, which aids the market growth. Hence, during the period in analysis (2022–2028), all these factors could contributing to the growth of global reduced salt food products market.
Impact of COVID-19 on Global Reduced Salt Food Products Market
COVID-19 pandemic, the unprecedented global public health emergency, adversely affected industries across verticals, and the long-term effects are anticipated to have a significant negative impact on the growth of global reduced salt food products market during the forecast period. Additionally, the pandemic stymied the supply and distribution networks, which affected both the supply and demand of consumer goods and products. COVID-19 pandemic, however, gave consumers a harsh reminder by highlighting the significance of healthy eating and motivating them to do so. They were encouraged to limit their intake of processed foods containing high salt or additives. Increased consumption of foods with low or reduced sodium, as a result, had a positive effect on global reduced salt food products industry.
Leading players in global reduced salt food products market include PepsiCo, The Kraft Heinz Company, General Mills, Maple Leaf Foods, Kellogg’s, JBS, Tesco, Tyson Foods, Nestle, ConAgra Foods, Hormel Foods, Smithfield Foods, and Cargill. Global reduced salt food products market is highly fragmented with the presence of several manufacturing companies. The market leaders retain their supremacy by spending on research and development, incorporating innovative technology into their goods, and releasing upgraded items for customers. They also use various strategies, including strategic alliances, agreements, mergers, and partnerships, to further gain their competitive advantage.
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