The growth of the global Stand-up Pouches market can be attributed to the rising consumption of ready-to-eat and packaged foods shift in consumer demand from rigid to flexible packaging patterns. The rising preference for stand-up pouches over other rigid packaging products, including metal cans and bottles, is expected to offer huge growth opportunities for the flexible packaging market. Stand-up pouches also offer significant cost savings in transportation and further propel the market growth rate over the forecast period.
A recent study by the strategic consulting and market research firm; BlueWeave Consulting revealed that the global Stand-up Pouches market was worth USD 18.1 billion in 2021 and is anticipated to reach USD 27.8 billion by 2028 at a CAGR of 6.4%. Rising consumption of ready-to-eat and packaged foods and increasing interest and awareness in using sustainable stand-up pouch packaging solutions contribute to the growth of the stand-up pouch market. Manufacturers are introducing new digital printing technology for stand-up pouches, enhancing their strong brand image and increasing profitability. Manufacturers prefer stand-up pouches because they improve visibility and differentiate their products from the competition. Additionally, the rapid emergence of e-commerce is expected to create growth opportunities in the global market during the forecast period.
Preference for aseptic packaging rather than metal cans increases the demand for stand-up pouches
Metal cans for food and beverages are gradually losing the battle against flexible stand-up pouches as consumers reject metal cans in favor of pouches. The preference for stand-up pouches over metal cans is diverse, with some metal cans notoriously difficult to open and possibly the heaviest form of packaging. Moreover, it makes up a large portion of the carbon footprint. Also, metal cans cannot be changed in shape or design, and they look the same when lined up on shelves. Additionally, metal can also be considered obsolete and harmful to the environment, and with the help of stand-up pouches, the chances of spills are also greatly reduced. In addition, these bags are becoming more popular as they are made by mixing multiple layers of plastic, which allows for newer printing and design techniques. The use of this packaging technology helps sterilize the package and food separately, then combine and seal them in a sterile environment. To invest in that innovation, India-based packaging company Uflex Ltd. has installed a wide range of high-speed bag-making machines to produce three-sided seal bags, zip-lock bags, and stand-up pouches.
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Top-notch bags held the largest market share by closure type
Based on closure type, Stand-up Pouches Market is segmented into Top-notch, Spout, and Zipper. Top-notch bags held the largest market share in 2021. Top-notch bags are ideal for storing dry fruits and packing coffee beans, nuts, cookies, snacks, and spices. Top-notch bags are also sealable and capable of protecting products from moisture, insects, and other elements. In addition, spout pouches also hold a large share in the global market and are commonly used for water, juice, dish soap, etc. They are used in ready-to-pour products to prevent spills and maintain hygiene.
Impact of COVID-19 on the Stand-up Pouches Market
The outbreak of the novel coronavirus disease (COVID-19) has forced governments around the world to implement strict lockdowns and social distancing to limit the spread of the virus. The COVID-19 outbreak had a moderate impact on the growth of the stand-up pouches market. The pandemic has upended lives around the world, leading to a rapid rise in the number of cases and disruptions to supply chains. However, the food and beverage sector has been less affected, with strong demand for stand-up pouches for ready-to-eat food packaging, spurring market growth amid the pandemic.
Competitive Landscape
The Stand-up Pouches market is fragmented, with numerous players serving the market. The key players dominating the global Stand-up Pouches market are Amcor Limited, Bemis Company Inc., Berry Global Inc., Mondi, Smurfit Kappa, COVERIS, ProAmpac, Huhtamäki, Sonoco Products Company, CONSTANTIA, Winpak Ltd., American Packaging Corporation, Bryce Corporation, CLONDALKIN Group, Interflex Group, Swiss Pac Pvt. Ltd., Glenroy Inc., Sealed Air, and Other Prominent Players. The key marketing strategies adopted by the players are facility expansion, product diversification, alliances, collaborations, partnerships, and acquisition to expand their customer reach and gain a competitive edge in the overall market.
The report’s in-depth analysis provides information about growth potential, upcoming trends, and the global Stand-up Pouches market statistics. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in the global Stand-up Pouches market along with industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the market.
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