A recent study conducted by the strategic consulting and market research firm, BlueWeave Consulting, revealed that the India Sports Nutrition Market is projected to grow at a CAGR of 9.6%, by the end of 2028. The India Sports Nutrition Market is booming because of the increased consumer awareness of the importance of physical fitness along with rising disposable income, which boosts the rate at which nutrition items are purchased, which are the main drivers of market expansion. The expansion of the sports nutrition market has been aided by the rise in the number of gyms and fitness facilities advocating sports nutrition products. One of the key factors fueling the expansion of the India Sports Nutrition Market is the rising demand among consumers for various protein bars, energy drinks, and dietary supplements to improve their physical health. However, the high cost of nutritional supplements hinders market growth.
Lifestyle Changes Supporting Market Expansion
Due to urbanization and changing lifestyles, there is an increased tendency to pursue a healthy lifestyle. As a result, this encourages more customers to join sports clubs and gyms. In addition, the ongoing demand for adequate nutritional content in daily diets as a result of growing health concerns also contributes to the market’s lucrative expansion. As a result, the India Sports Nutrition Market is predicted to develop at a significant rate during the forecast period (2022-2028).
Increasing Consumer Awareness of Preventative Healthcare
The declining nutritional content of food products and their inability to meet the body’s nutritional needs are the root causes of weakness, anxiety, hopelessness, and other health issues. A hectic lifestyle and long hours at work are further barriers to healthy eating. Although a sizable majority of millennials choose to follow traditional eating patterns, fast food is often the preferred choice due to hectic schedules. Because of all these issues, people are unable to provide for their bodies’ dietary requirements. To fill this nutritional gap and achieve their nutritional needs, consumers are increasingly turning to nutritional goods or sports supplements.
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Challenge: Excessive use of Dietary Supplements
Due to the usage of illegal chemicals and stimulants, the sports nutrition business is gaining a negative reputation. Prohormones or anabolic steroids would slow the market growth for sports nutrition. The excessive use of sports nutrition supplements may lead to an increase in caloric intake. As a result, it is projected that the segment’s growth will be slowed. These obstacles to market expansion for Sports Nutrition in India.
Segmental Coverage
India Sports Nutrition Market – By Raw Material
Based on raw material, the India Sports Nutrition Market is segmented into Animal Derived, Plant-Based, and Mixed. The plant-based industry rules the India Sports Nutrition Market as the country’s proportion of vegans rises. Additionally, a lot of consumers are switching to plant-based nutrition products because they are lower in fat and richer in important nutrients and fiber than products derived from animal sources. The prevalence of diseases generated from animals, such as avian flu, is another factor driving customers to plant-based sports nutrition. These factors all contribute to the India Sports Nutrition Market’s growth during the anticipated period (2022-2028).
Impact of COVID-19 on India Sports Nutrition Market
COVID-19 has resulted in a substantial number of fatalities. During the pandemic, sales of nutritional supplements and nutraceuticals increased because of claims that they improve the immune system. Since the beginning of the coronavirus pandemic, well-known medical experts have promoted the use of particular dietary supplements in the acute treatment and prevention of SARS-CoV-2 infection on television and social media. Vitamin D may help stop the transmission of SARS-CoV-2 by enhancing antiviral immunity and reducing mortality by reducing the cytokine storm linked to severe COVID-19. Zinc may have specific antiviral properties in addition to supporting a healthy immune system. The sports nutrition business changed even more as a result of the COVID-19 effect.
Competitive Landscape
The leading market players in the India Sports Nutrition Market are Nestle S.A, Redbull GmbH, Keurig Dr. Pepper Inc, Nutrabolt, GlaxoSmithKline, Optimum Nutrition Inc, and Premier Nutrition Corporation, Biothrive Sciences, Now Foods, INC Sports Nutrition, Vitaco Health, Uelzena Group, and other prominent players. The India Sports Nutrition Market is highly fragmented with the presence of several manufacturing companies in the country. The market leaders retain their supremacy by spending on research and development, incorporating cutting-edge technology into their goods, and releasing upgraded items for customers. Various tactics, including strategic alliances, agreements, mergers, and partnerships, are used.
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